Evonik.

New Product Commercial Brand Story Concept.

To mark the launch of Evonik’s new and unique biosurfactant, we have been invited by Jovoto (a leading German open innovation platform) to create a commercial brand story concept to help bring the product benefit to life in addition to defining a brand name that would support the brand claims.

Our concept included a landing page design that explains the benefit of the new product. Using clean and simple visuals + typography with a reduced color palette, we focused primary on conveying a sense of scientific advancement combined with a natural, eco friendly approach.